Part Nine
This is the ninth of ten tips and chips I plan to impart for any interested listeners, starting out on his/her journey to work in the music industry. There are a lot of people providing access to joints that help to build your skills, and most do a great job. My goal there is not to try and compete them. I will stay in my lane. From time to time, I might suggest and recommend others, these tips and chips are aimed at your mindset, and behaviors that will either make you or break you. Whether you aspire to be a songwriter, an artist, a musician, and or producer, these tips and chips apply:
Some Chips To Dip Into:
- You got to put in the time.
- You can only do two or three things very well, so focus.
- Once you are focused, decide on what value you offer to others.
- Determine how you fit in.
- Determine how you can market what you offer.
- Develop a marketing strategy.
- Provide quality service or products.
- Follow up and communicate with your customers.
- Always try to anticipate what your customers, followers, or clients need. (See Below)
- Keep trying, you can always do it better.
ALWAYS TRY TO ANTICIPATE WHAT YOUR CUSTOMERS, FOLLOWERS, OR CLIENTS NEED
This tip is basically saying that having a product or service alone is not enough. You must dig deeper, analyze more, and investigate the bare essentials that create and drive your customer’s needs. It begs the question, “Do you really know your customers or target audience?” If you can answer “Yes” to this question, you are head of the game and on your way to effectively generating more customers and retaining them, and possibly creating more conversions or traffic to your e-commerce platform or other means of selling your product or service. If the answer is “No” to this question, you need to step up your game and focus on specific behaviors of your customers or target audience. You may ask, “how is this done?” One answer is through the use of analytics.
If you are a savvy web developer or computer programmers with knowledge how to create and extract customer data (such as page visits, durations on a page, arrival or departure pages, products viewed, location, age ranges, ethnicities, etc), you may not need to incur the expense of investing in analytical services or tools. If you use the term, “web analytics tools” in Google you will find some of the top web analytics tools used by professionals:
• Google Analytics
• Adobe Analytics
• Matomo
• StatCounter
• Mixpanel
• Baidu Analytics
• Yandex Metrica
• Amplitude
The cost of using some of the most popular web analytics tools can be expensive. For example, Google Analytics 360 will cost $150,000 a year. However, there is a free version of Google Analytics that is believed to provide enough insight for the marketing efforts of marketers at small and medium-sized businesses. Of the list above, Mixpanel and Matomo also free website analytics tools. For social media analytics and reporting, there are both paid and free tools. A partial list is below:
• Brandwatch
• Reputolgy
• BrandMentions
• Oktopost
• Keyhole
• AgoraPulse
• Meltwater
• TapInfluence
You may find more web analytic tools by using the term, “web analytics tools for social media free” in Google. As you will find, there are a plethora of tools available to assist in the task of communicating and analyzing behaviors of your customers for the implementation of marketing plans. Again, the task of communicating with your customers or target audience cannot be taken lightly. The competitive landscape in this sector as you see is competitive. The wealth of providers adds an additional level of complexity for choosing or making the right decision on which provider to use and/or which product or service to purchase. What is next? In Tip/Chip 10: Keep trying, you can always do it better, we call your attention to one basic premise to use through your career or business journey. So keep reading and stay tuned for more insights from MiJen Publishing.