Part Eight

This the eighth of ten tips and chips I plan to impart for any interested listeners, starting out on his/her journey to work in the music industry. There are a lot of people providing access to joints that help to build your skills, and most do a great job. My goal there is not to try and compete them. I will stay in my lane. From time to time, I might suggest and recommend others, these tips and chips are aimed at your mindset, and behaviors that will either make you or break you. Whether you aspire to be a songwriter, an artist, a musician, and or producer, these tips and chips apply:

FOLLOW UP AND COMMUNICATE WITH YOUR CUSTOMERS

We have discussed information to help identify the market specific to what you can offer, how to develop strategies for presenting your product or service, and crucial business characteristics that are basic to building a business. Now let’s turn to another business behavior that is also basic to conducting business and a requirement for customer acquisition and retention. In today’s, online digital world there is no excuse for a business to lose touch with and/or know the needs of its customers. There are a wealth of social media, online applications, and customer management businesses and tools available to assist with the task of finding your customers, discussing or analyzing their needs, and focusing your product or service to specific target audiences. Whatever you call it, customer experience, client management, customer relationship management, etc., is all boils down to communicating with and analyzing the needs and behaviors of your customers. There are many examples of how this is accomplish and are beyond the scope of this discussion, but the meaning and value of this tip should be very evident. Don’t drop the ball when a customer inquires about any issue related to your product or service. Be responsive and don’t take forever to respond and address the customer’s needs or concerns. Send follow-up messages restating the issue of concern and show your interests and passion for resolving the problem. Include the customer’s name in your communications to show that your know the customer and provide a means to show that the response is not an auto-generated message.

Another perspective and possible catch 22 to this tip is the obtrusiveness of some methods of communication. Everyone requires your email address in order to take advantage of some free material or trial subscription. The result of which is the spamming and overloading of your inbox due to the selling of your email to company affiliates or other marketing agencies. The use of global positioning systems (GPS) in our smart phones that know when you are near a specific restaurant or business, and sends marketing and advertisements to sell or offer products to your phone.

In today’s, online digital world, it is getting impossible to avoid the technology being used for the marketing of products and services. It almost makes you want to turn off the GPS feature, turn off pop-ups, refrain from visiting websites, etc. The point here is that the methods for following up and communicating with customers is one that you must be sensitive to, so that you won’t turn away your potential customers. The question of whether to use these marketing strategies and techniques, yes is a conundrum for any business, but somehow must be done to generate business leads, acquire customers, market and sell your product or service. Just be savvy and sensitive to how this business act is conducted. What is next? In Tip/Chip 9: Always try to anticipate what your customers, followers, or clients need, we will focus on another aspect of marketing your product or service that is germane to developing you marketing strategy. So keep reading and stay tuned for more insights from MiJen Publishing.